Roles in the cycle

Who is where in the cycle - five roles on the same clock and timeline.

Recovery Expansion Slowdown Contraction ?

● now (2026 II kvartal) · ○ in 24 months

recovery (2026 II kvartal)

RolePhase DirectionState
designer recovery hungry (alakoormatud)
developer recovery hungry (alakoormatud)
builder recovery hungry (alakoormatud)
subcontractor recovery hungry (alakoormatud)
supplier recovery hungry (alakoormatud)

HUNGRY — turnover and margin below the role's usual level; FILLING — turnover above the usual level and buying turned to growth; AT PEAK — turnover near the top, buying high, margin turned down; COOLING — turnover turned below the usual level; UNKNOWN — some input is missing

Relay — who moves ahead, and what lies ahead

2019202020212022202320242025 22
Q1

Q2

Q3

Q4
23
Q1

Q2

Q3

Q4
24
Q1

Q2

Q3

Q4
25
Q1

Q2

Q3

Q4
26
Q1

Q2
Q3Q4Q1Q2
designer
2022Q1 · alakoormatud · 100.000000
2022Q2 · alakoormatud · 98.895342
2022Q3 · alakoormatud · 94.407440
2022Q4 · alakoormatud · 101.038482
2023Q1 · alakoormatud · 94.760964
2023Q2 · alakoormatud · 92.627409
2023Q3 · alakoormatud · 95.876685
2023Q4 · alakoormatud · 96.397805
2024Q1 · alakoormatud · 89.607129
2024Q2 · alakoormatud · 88.182845
2024Q3 · alakoormatud · 88.460516
2024Q4 · alakoormatud · 88.955710
2025Q1 · alakoormatud · 90.634797
2025Q2 · alakoormatud · 87.831849
2025Q3 · alakoormatud · 92.807008
2025Q4 · alakoormatud · 92.589541
2026Q1 · 83.540715
2026Q2 · 90.095093
2026Q3 · 93.677 (87.516…99.837)
2026Q4 · 93.457 (84.765…102.149)
2027Q1 · 84.324 (74.718…93.929)
2027Q2 · 90.939 (78.978…102.901)
hungry (alakoormatud)
developer
2022Q1 · alakoormatud · 100.000000
2022Q2 · alakoormatud · 84.274926
2022Q3 · alakoormatud · 100.492217
2022Q4 · alakoormatud · 94.736256
2023Q1 · alakoormatud · 77.907315
2023Q2 · alakoormatud · 81.735294
2023Q3 · alakoormatud · 99.565123
2023Q4 · alakoormatud · 69.273697
2024Q1 · tipus · 67.711204
2024Q2 · tipus · 50.219064
2024Q3 · tipus · 59.916865
2024Q4 · tipus · 78.263099
2025Q1 · alakoormatud · 73.860930
2025Q2 · alakoormatud · 67.603813
2025Q3 · alakoormatud · 57.369034
2025Q4 · alakoormatud · 70.390217
2026Q1 · 58.115779
2026Q2 · 56.336981
2026Q3 · 49.869 (33.994…65.744)
2026Q4 · 61.188 (33.642…88.734)
2027Q1 · 50.518 (22.664…78.372)
2027Q2 · 48.972 (17.793…80.150)
hungry (alakoormatud)
builder
2022Q1 · alakoormatud · 100.000000
2022Q2 · alakoormatud · 109.833117
2022Q3 · alakoormatud · 114.831552
2022Q4 · alakoormatud · 120.587920
2023Q1 · alakoormatud · 87.023409
2023Q2 · alakoormatud · 96.135146
2023Q3 · alakoormatud · 107.440973
2023Q4 · alakoormatud · 103.186579
2024Q1 · alakoormatud · 77.961433
2024Q2 · alakoormatud · 84.982384
2024Q3 · alakoormatud · 98.741197
2024Q4 · alakoormatud · 104.458380
2025Q1 · alakoormatud · 75.477291
2025Q2 · alakoormatud · 90.135115
2025Q3 · alakoormatud · 104.274965
2025Q4 · alakoormatud · 101.457976
2026Q1 · 70.250462
2026Q2 · 82.585033
2026Q3 · 100.998 (93.717…108.280)
2026Q4 · 98.270 (88.250…108.289)
2027Q1 · 68.043 (59.546…76.540)
2027Q2 · 79.990 (68.456…91.524)
hungry (alakoormatud)
subcontractor
2022Q1 · täituv · 100.000000
2022Q2 · täituv · 120.619243
2022Q3 · täituv · 122.237414
2022Q4 · täituv · 129.280752
2023Q1 · alakoormatud · 91.432868
2023Q2 · alakoormatud · 104.048779
2023Q3 · alakoormatud · 114.841448
2023Q4 · alakoormatud · 113.478174
2024Q1 · alakoormatud · 82.471086
2024Q2 · alakoormatud · 90.037723
2024Q3 · alakoormatud · 108.862835
2024Q4 · alakoormatud · 115.005806
2025Q1 · alakoormatud · 82.473759
2025Q2 · alakoormatud · 94.719271
2025Q3 · alakoormatud · 106.853135
2025Q4 · alakoormatud · 114.540508
2026Q1 · 80.244792
2026Q2 · 94.465499
2026Q3 · 105.458 (101.554…109.362)
2026Q4 · 113.045 (107.127…118.964)
2027Q1 · 79.197 (74.119…84.275)
2027Q2 · 93.232 (86.330…100.135)
hungry (alakoormatud)
supplier
2022Q1 · jahtuv · 100.000000
2022Q2 · jahtuv · 124.085190
2022Q3 · jahtuv · 108.550977
2022Q4 · jahtuv · 98.164357
2023Q1 · alakoormatud · 66.704656
2023Q2 · alakoormatud · 79.448293
2023Q3 · alakoormatud · 77.943178
2023Q4 · alakoormatud · 78.620725
2024Q1 · alakoormatud · 60.660033
2024Q2 · alakoormatud · 73.155192
2024Q3 · alakoormatud · 71.343033
2024Q4 · alakoormatud · 77.357100
2025Q1 · alakoormatud · 61.439806
2025Q2 · alakoormatud · 76.044628
2025Q3 · alakoormatud · 68.526607
2025Q4 · alakoormatud · 79.693627
2026Q1 · 60.986426
2026Q2 · 72.155325
2026Q3 · 67.365 (63.879…70.852)
2026Q4 · 78.343 (72.609…84.077)
2027Q1 · 59.953 (54.579…65.327)
2027Q2 · 70.932 (63.590…78.274)
hungry (alakoormatud)

hungry (under-loaded) filling at the peak cooling cell colour = the role's state · darkness = turnover level in the quarter · hatched = forecast; state in the forecast: we don't have that number

the forecast direction arrives in the next release; the range is under ⓘ

“designer” has moved about 1 quarters ahead of “subcontractor”

“supplier” has moved about 2 quarters ahead of “builder”

What this means for your role

designer
nowin 24 months
Demand enquiries recovering ↗ close to the peak ↑
Input prices (wages) at a low level → wage pressure rising ↑
Profit turning up from the bottom ↗ improving ↑

Before signing, ask:

Enquiries are coming back — is your price list still the one from the last downturn?

If the order book fills faster than the team, in what order do you take on jobs — and at what price?

developer
nowin 24 months
Demand low, the first buyers are back → recovering ↗
Input prices (construction price) at the bottom of the decline ↓ turning upward ↑
Profit at a low level ↓ at the start of the recovery ↗

Before signing, ask:

Construction prices are at the bottom and the sales window is only opening — which moves first: your decision or the prices?

A building started today is completed in a rising market — does your sales plan know that?

builder
nowin 24 months
Demand first new tenders ↗ growing ↑
Input prices close to the bottom → on the way up ↑
Profit thin, competition is sharp ↓ improving ↗

Before signing, ask:

Input prices are close to the bottom — but for how long? What happens to the margin if prices turn mid-construction?

Competitors still price their bids by the downturn — are you already pricing by the recovery?

subcontractor
nowin 24 months
Demand first new tenders ↗ growing ↑
Input prices close to the bottom → on the way up ↑
Profit thin, competition is sharp ↓ improving ↗

Before signing, ask:

Input prices are close to the bottom — but for how long? What happens to the margin if prices turn mid-construction?

Competitors still price their bids by the downturn — are you already pricing by the recovery?

supplier
nowin 24 months
Demand first new tenders ↗ growing ↑
Input prices close to the bottom → on the way up ↑
Profit thin, competition is sharp ↓ improving ↗

Before signing, ask:

Input prices are close to the bottom — but for how long? What happens to the margin if prices turn mid-construction?

Competitors still price their bids by the downturn — are you already pricing by the recovery?

data as of: 2026Q2